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European cosmetics OEM factories

In our previous articles, we have shared information about several excellent OEM cosmetics factories in Asia and the United States. Today, let’s explore the situation of OEM cosmetics factories in Europe. The development of OEM cosmetics factories in Europe varies by region and specific company, but the overall trend is towards greater specialization, innovation, and sustainability. As consumer demand for personalized, high-quality, and natural organic cosmetics continues to grow, OEM factories are continuously improving their technological capabilities and strengthening their research and development capabilities to meet market demands. Additionally, with the rise of e-commerce and social media, some factories are also collaborating with brands to jointly promote products and expand sales channels. Below, we will introduce several OEM cosmetics factories that have performed well in Europe, hoping to be helpful to those dedicated to the development of the beauty and cosmetics industry in Europe!



L’Oréal is one of the world’s leading cosmetics and beauty products companies, headquartered in Paris, France. Founded in 1909 by chemist Eugène Schueller, L’Oréal is renowned for its innovative products, high-quality cosmetics, and extensive market coverage. The company’s products include skincare, makeup, perfumes, hair care products, and more, spanning multiple brands and price ranges. It owns numerous well-known brands, such as L’Oréal Paris, Maybelline New York, Garnier, Lancôme, among others.

L’Oréal Group operates in over 150 countries and regions worldwide, with 150 subsidiaries, 42 factories, more than 100 agents, and 86,000 employees globally. In 2010, L’Oréal achieved sales revenue of €19.5 billion, with total tangible and intangible assets totaling €62.8 billion. The company’s global procurement spending amounts to approximately €1 billion annually.

L’Oréal is renowned for its innovation, high quality, and commitment to diversity, constantly introducing new products, technologies, and novel beauty concepts. The company boasts a broad market presence and consumer base worldwide, with products sold across the globe. In addition to its focus on product development, L’Oréal is dedicated to sustainability and has introduced the “Beauty for All” mission, aiming to promote beauty through improving society and the environment. This mission includes efforts to reduce environmental impact, promote diversity and inclusivity, and support community development. L’Oréal’s commitment to corporate responsibility has earned it a strong reputation in the industry.

Estée Lauder Companies

Estée Lauder is a world-renowned luxury cosmetics and beauty company headquartered in New York, USA. Established in 1946 by Estée Lauder and her husband, although Estée Lauder is founded in the United States, the company also has offices and factories in the United Kingdom. These factories are involved in the production and packaging of products to meet the demands of the UK and European markets. Additionally, Estée Lauder has offices and retail stores in the UK, providing support for sales, marketing, and customer service for its products.

Estée Lauder brand is renowned for its high-end cosmetics, skincare, and fragrances, offering consumers a wide range of premium beauty products. Estée Lauder Company owns many well-known brands, including Estée Lauder itself, Clinique, MAC, Tom Ford Beauty, Bobbi Brown, La Mer, Aveda, and more. Each brand has its unique positioning and characteristics, influencing different markets and consumer groups. In addition to the high quality and luxury of its products, Estée Lauder is also known for its constant pursuit of innovation and technology. The company continuously invests in research and development, collaborating with top scientists and experts worldwide to introduce new products and formulas that meet consumer needs and market trends.

Estée Lauder has multiple retail stores and counters across the United Kingdom, covering shopping centers, department stores, and upscale commercial areas in major cities. These retail points offer products from various brands under the Estée Lauder umbrella, including Estée Lauder itself, Clinique, MAC, and others, attracting numerous consumers. Estée Lauder further expands its product distribution channels in the UK market through partnerships with beauty specialty stores, pharmacy chains, and online channels. This makes it easier for consumers to purchase Estée Lauder products, whether in physical stores or online.


Shiseido is a globally renowned cosmetics and beauty company originating from Japan, founded in 1872 and headquartered in Tokyo. It holds the top market share in cosmetics domestically in Japan and ranks fifth globally. Shiseido is renowned for its unique Japanese aesthetics and innovative technology, making it one of the oldest cosmetics companies in the world.

Although Shiseido originates from Japan, it has a global presence and operations spanning across regions such as the Asia-Pacific, Europe, and the United States. In Europe, Shiseido has offices, retail stores, and production facilities to meet the demands of local markets. The Shiseido Group’s innovation center in Europe, Shiseido International France SAS, was established in 1988 and focuses on the research and development of fragrances and skincare products. The production site for Shiseido in Europe is the factory in the Loire Valley, established in 1999, which primarily manufactures skincare and fragrance products for the global market. Shiseido’s brands are well-received in Europe, and the company maintains an active presence in the region with retail channels including department stores, specialty shops, pharmacies, and online sales. Shiseido is also actively promoting its sustainability and innovation strategies in Europe, collaborating with local partners to expand its market share.

The company operates several high-end brands covering skincare, cosmetics, fragrances, and personal care products. Some of these well-known brands include Shiseido itself, NARS, bareMinerals, Clé de Peau Beauté, among others. These brands are renowned globally for their high-quality products and unique aesthetic philosophies.


LVMH (Moët Hennessy Louis Vuitton)

Moët Hennessy Louis Vuitton, commonly known as LVMH Group, is the world’s largest multinational luxury goods conglomerate, consistently ranked in the Fortune Global 500 list of companies. Headquartered in Paris, France, the company was formed in 1987 through the merger of the fashion brand Louis Vuitton with Moët Hennessy, itself established in 1971 through the merger of champagne producer Moët & Chandon and cognac producer Hennessy. The group controls approximately 60 subsidiaries, each managing a select portfolio of highly prestigious brands.

It comprises multiple luxury brands spanning fashion, leather goods, jewelry, perfumes, wines, and spirits, among other sectors. Regarding its manufacturing facilities in Europe, LVMH owns multiple production facilities to meet the production needs of its various brands.

Coty Inc

Coty Inc. is a multinational beauty company based in the United States, founded by Francois Coty in Paris, France, in 1904. Francois Coty is renowned globally for pioneering the modern perfume industry. Together with its subsidiaries, Coty develops, manufactures, markets, and distributes fragrances, cosmetics, skincare, nail care, and both professional and retail hair care products. As of 2024, Coty owns approximately 40 brands.

Coty is one of the world’s largest beauty companies and the largest fragrance company, with $5.3 billion in revenue for the fiscal year 2022. Coty acquired 41 beauty brands from Procter & Gamble in 2016, becoming the global leader in fragrance, the second-largest company for hair color and styling products, and the third-largest company for color cosmetics. The company operates three divisions: Consumer Beauty, which focuses on body care, color cosmetics, fragrances, and hair coloring and styling products; Luxury, for luxury cosmetic, fragrance, and skin care products; and Professional Beauty, which services beauty salon and nail salon professionals. Coty’s mission is to “celebrate and liberate the diversity of beauty”.

As of mid-2018, the company had approximately 20,000 full-time employees in 46 countries. Coty’s executive offices are located in London. The headquarters of the Consumer Beauty, Luxury, and Professional Beauty divisions are in New York City, Paris, and Geneva, respectively. Peter Harf is Coty’s chairman. Pierre Laubies was Coty’s CEO, but on June 1, 2020, he was replaced by Harf. Pierre-André Terisse was appointed chief financial officer in January 2019. In July 2020, it was announced that Sue Youcef Nabi would become the company’s new chief executive officer. Nabi, who has previously served as L’Oréal’s executive, is slated to take over the position in September the same year.



Beiersdorf is a German company founded in 1882 and headquartered in Hamburg. It is one of the leading global skincare companies, with well-known brands such as Nivea, Eucerin, La Prairie, and Hansaplast under its umbrella. Beiersdorf’s product range includes skincare, body care, sun protection, cosmetics, and adhesive bandages, among others.

Nivea is one of the most famous brands under Beiersdorf, known for its iconic blue tin-packaged skincare cream. The brand offers a range of skincare products, including facial care, body care, sun protection, and men’s grooming. Eucerin focuses on professional skincare products, including moisturizers, masks, cleansers, and anti-aging solutions. La Prairie is a high-end skincare brand renowned for its luxurious skincare products and anti-aging treatments. Hansaplast is a common brand of adhesive bandages, offering various types of plasters, including hydrogel, breathable, and antibacterial varieties.

Beiersdorf is committed to developing innovative skincare products to meet consumers’ demand for high-quality skincare. The company holds a significant market share globally and continues to expand its product line and market coverage while maintaining a commitment to quality and sustainability.



Chanel is a French luxury fashion brand founded by Coco Chanel in Paris in 1910. It is privately owned by the Wertheimer family and has been headquartered in London since 2018. Chanel is renowned for its high-end fashion, perfumes, cosmetics, and accessories, and has become one of the most popular and recognizable luxury brands in the world.

Chanel is cherished by global consumers for its exceptional quality, innovative designs, and unique brand image. Its influence and position in the fashion industry are remarkable, making it one of the leaders in the luxury goods sector. The brand’s fashion designs are renowned for their simplicity, classic elegance, and often showcased through its iconic double-C logo and black-and-white color scheme. Chanel’s perfumes are also highly acclaimed, with Chanel No. 5 being one of the world’s first modern perfumes and still highly coveted today. Additionally, Chanel produces and sells a variety of cosmetics such as lipsticks, foundations, eyeshadows, and nail polishes, as well as high-end jewelry, handbags, and accessories.



Unilever is a British multinational consumer goods company, founded in 1930 through the merger of British-based Lever Brothers and Dutch-based Margarine Unie. Its headquarters are located in Rotterdam, Netherlands, and London, UK. Since its establishment until 2020, Unilever operated with dual headquarters registered in the UK and the Netherlands. These two companies were Unilever plc, registered in the UK, and Unilever N.V., registered in the Netherlands. However, starting from November 30, 2020, Unilever decided to streamline its corporate structure by ending the dual headquarters arrangement. The new global headquarters of Unilever will be based in London, while the headquarters for its food and beverage division will remain in Rotterdam, and the headquarters for its home care and beauty & personal care division will remain in the UK.

Unilever has a long history of development in the field of personal care products, achieving significant success through its various brands.
Sunlight brand, a part of Unilever’s portfolio, was one of the company’s early notable products, first introduced in 1884. Sunlight soap became the world’s first mass-produced household soap, offering people an effective cleaning solution.
Dove, an important brand under Unilever, was first launched in 1957. Dove is known for its gentle formula and moisturizing properties, making it one of the leading bath and body care brands worldwide.
Unilever’s Clear brand is a range of hair care products designed to address dandruff and scalp health issues. The brand was first introduced in 1979 and quickly became one of the leading hair care products globally.
Unilever acquired the TRESemmé brand, which is a range of professional hair care products known for its professional formulas and effectiveness, catering to consumer preferences for salon-quality hair care. TRESemmé aims to deliver salon-level hair care results, meeting people’s needs for hair beauty.
Unilever’s Zendium oral care products are a range of products aimed at oral health, including toothpaste and mouthwash. The brand was first introduced in 1976 and is dedicated to protecting oral health and preventing tooth decay and gum problems.

Unilever is the world’s largest spreadable food producer and one of the oldest multinational corporations, with its products sold in approximately 190 countries and regions. Its operations span across various sectors including food, beverages, personal care products, and cleaning supplies. Unilever owns numerous well-known brands, including Lipton, Knorr, Dove, Axe, Hellmann’s, Ben & Jerry’s, and more. These brands enjoy a prestigious reputation globally and are beloved by consumers. In terms of revenue in 2012, Unilever ranked as the world’s third-largest consumer goods company, following only Procter & Gamble and Nestlé.

In conclusion, European cosmetics OEM factories play a crucial role in the global cosmetics market. With their excellent production technology, strict quality control, and innovative product development capabilities, they provide reliable partnerships for numerous cosmetics brands. As consumer demand for personalized and high-quality cosmetics continues to grow, European cosmetics OEM factories will continue to play an important role and maintain a leading position in the global cosmetics market.

If you’re interested in the European cosmetics OEM factory industry, we encourage you to further explore the development trends and opportunities in this field. Feel free to visit our website or reach out to our professional team for more information. Let’s explore together this vibrant and opportunistic sector, contributing to the future of the cosmetics industry!

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