Putting together free samples for your customers is a great way to maintain the momentum of your business and attract new users when things start you return to normal.
How does free sample marketing strategy help your business?
Lead to higher sales
The popular wholesale club – Costco gives out free samples for their customers, which explains free samples lead to higher sales. Although it mainly focuses on food samples, the idea is applicable to all industries.
In short, getting something for free helps consumers understand (in that case, taste) the product, making them more likely to buy it when they know they like it. Not only that, the free samples will trigger a sense of obligation, which people feel compelled to buy a product when they are given a sample at no cost.
Attract and incentivize customers
Trying out a sample and feel it on their skin is one of the best ways for potential buyers to experience the quality and efficacy of your products.
Use one of the existed products or order a sample kit to make a sample. You can even provide samples of products that are not available in your products line to draw hype or see if your customer base is interested in the product.
Build long-term brand loyalty
Getting something for free helps to build long-term brand loyalty, and consumers are more likely to advertise to their friends and families: “Hey, this great company gave me a free sample, i like it! You should give it a try!”
There are some benefits of giving free customers free samples, citing the Costco successful example and adding the skincare perspectives on why skincare retails should using freebies.
l Introduce your products to potential customers.
l Encourage over-cross sales and more sales of new products.
l Foster relationships and inspire loyalty with existing customers.
l Collect reviews for your new launched products
l Earn attention for your brand at or leading up to an event.
How should you give away free samples?
Free samples are good for business doesn’t mean you should start giving them away to everyone you meet.
The first group you should give away is your regular customers. You could include your sample with their online purchases, stuff it into a subscription box, or just hand them out in person. Essentially, giveaways are a great loyalty booster, letting your regular customers know that you appreciate their business. This also encourages customers to try new products that might like and increase your sale.
From there, reach out to people who have shown interest in your product by meeting you or through word of mouth from someone who already uses your products. And, if you sell your products in spas, salons or other places, you can distribute free samples there to generate more interest.
Ultimately, you want to ensure that your investment will not be wasted, and those who receive your free samples have great potential to become buying customers.