The packaging market is constantly changing, and various types of packaging require soft packaging enterprises to continuously improve and innovate, especially with the rapid changes in packaging for individual fast-moving consumer goods. In the past one or two years, the facial mask packaging market has generated a huge demand, especially with the frenzy of online shopping, which has intensified the demand for facial mask packaging. Facial masks have become a fast-moving consumer goods category, with more and more consumers willing to pay for convenience, speed, and beauty. Retailers and other channel distributors, driven by both upstream and downstream forces in the industry chain, have also prioritized facial mask products. The packaging design for facial masks needs to consider its functionality; it should not only look good but also be meticulous in selecting packaging materials. Many facial mask packaging materials on the market are made of aluminum plating or pure aluminum, which provides strong light-blocking properties to prevent certain components of the mask from decomposing when exposed to sunlight. It must have good light-shielding performance to prevent the loss of effective ingredients in the mask, thereby affecting its efficacy. Additionally, facial mask packaging should possess properties such as antioxidation, waterproofing, and moisture resistance. Since facial masks are relatively fragile products, susceptible to damage from friction or external force, the outer packaging must have a certain degree of resistance to external impacts and punctures. Today, we will discuss in detail how to choose and design packaging for facial mask products, as well as what issues need to be addressed.
Selection of Packaging Materials
Freshness retention performance:
1. Choose materials with good sealing properties: The outer packaging should have excellent sealing performance to effectively isolate air, light, and moisture, preventing the facial mask from being affected by humidity and bacteria. Materials such as polyethylene (PE), polypropylene (PP), or polyester (PET) plastics are suitable. These materials can effectively prevent air and moisture from entering the packaging, maintaining the freshness of the product.
2. Consider composite materials: Composite materials are typically composed of several layers of different types of plastics, offering better freshness retention performance. For example, PE/PA (polyethylene/nylon) composite films can provide longer-lasting freshness by preventing oxygen and moisture penetration.
3. Add desiccants or oxygen absorbers: Adding desiccants (such as silica gel) or oxygen absorbers (such as iron oxide) to the packaging can help absorb moisture or oxygen inside the package, extending the product’s shelf life.
4. Consider gas barriers: Some packaging materials have gas barrier properties, preventing oxygen and moisture from entering the packaging. These materials typically include aluminum foil or coatings.
5. Avoid transparent materials: Packaging bags can also extend the shelf life and effectiveness of facial masks by adding additives such as UV absorbers and antioxidants. Therefore, it is preferable to choose opaque packaging materials to minimize the impact of oxygen and light on the product. Facial masks are products that are easily influenced by external environmental factors, so the outer packaging bags need to have moisture resistance, sun protection, antioxidation, and pollution prevention properties to ensure the quality and effectiveness of the masks.
Safety: When selecting packaging materials for facial mask products, safety and sustainability should be prioritized. It is preferable to choose materials that are certified by the FDA (U.S. Food and Drug Administration) or other authoritative agencies, such as PET, PP, PE plastics, as well as glass or metal materials like aluminum. Avoid using plastics containing toxic substances, such as BPA. Additionally, consider selecting biodegradable materials to minimize environmental impact.
Factors to consider in packaging design
Convenience of Use:
Usability: Packaging design should make the product easy to use. This means consumers should be able to easily open, extract, apply, and close the packaging without requiring excessive effort or tools. For example, squeeze packaging designs enable consumers to conveniently extract the desired amount of facial mask product without waste or hassle.
Convenience: Packaging design should make the product more convenient for consumers to store, carry, and use. This means the packaging should be compact enough to fit in a makeup bag or drawer without taking up too much space. Additionally, packaging design can consider providing additional features such as a small mirror or special applicators to increase the convenience and practicality of the product.
Clear Information: Packaging design should clearly display important information such as usage instructions, benefits, and ingredients. Consumers should be able to easily understand the characteristics and usage of the product at a glance, without having to search or speculate.
Product Displayability:
Product Features and Functions: Packaging design should highlight the product’s features and functions, allowing consumers to understand its advantages at a glance. For example, if the product contains special ingredients or has specific benefits, they can be prominently displayed on the packaging. The packaging design should clearly showcase important information such as usage instructions, benefits, and ingredients. Consumers should be able to easily understand the product’s characteristics and usage without having to search or speculate. The shape and structure of the packaging design should effectively showcase the product’s features and functions. For instance, if the facial mask has a unique shape or design, the packaging structure can complement it to emphasize the product’s uniqueness.
Transparency: Transparent packaging materials allow consumers to see the product’s appearance and color directly, making it easier to generate purchase desire. This is particularly important for cosmetics like facial masks, as consumers often want to know the texture, color, and feel of the product.
Aesthetic Design: Aesthetic design can be conveyed through elements such as color, font, patterns, and logo, tailored to the brand style and product features. By combining elements effectively, it can enhance the product’s attractiveness and recognition, increasing consumers’ positive perception of the product. Additionally, aesthetic design can utilize special techniques such as hot stamping, screen printing, and embossing to enhance the packaging’s texture and perceived value.
Packaging Format Selection
Individual Packaging & Multi-Packaging
1. Individual Packaging:
– Each facial mask is individually packaged in a separate bag or small box, typically for single-use.
– Pros: Convenient for portability, easy to control the amount of usage, maintains freshness and hygiene of the product.
– Cons: Higher cost compared to multi-packaging, generates more packaging waste.
2. Multi-Packaging:
– Masks in multi-packaging are typically intended for single-use, but they may be stacked within the same packaging.
– Pros: Compared to individual packaging, it saves materials and costs, reducing packaging waste.
– Cons: It may be less convenient to control the amount used each time, and additional storage facilities are needed to ensure unused masks remain fresh and clean.
In conclusion, individual packaging is suitable for consumers who need to carry facial masks with them during travel or outings because they are more convenient to carry and use, while also maintaining product freshness. On the other hand, multi-packaging is more suitable for consumers who use masks at home, as they save materials and costs and are suitable for long-term use. However, additional storage measures may be needed to maintain the quality of unused products.
The difference between sheet masks and cream masks
1. Ingredients:
Sheet Masks: These masks typically consist of a water-based essence, which is directly delivered to the skin surface through the sheet material. The essence often contains various active ingredients such as hyaluronic acid, vitamin C, and collagen to provide moisturizing, antioxidant, and whitening effects.
Cream Masks: Cream masks have a more diverse range of ingredients, which can include water, oils, active ingredients, humectants, and exfoliating agents. Different types of cream masks have different ingredient combinations to cater to various skin types and needs.
2. Efficacy:
Sheet Masks: Due to the adherence and occlusive properties of the sheet material, sheet masks can help the skin better absorb the nutrient components in the essence, providing moisturizing, hydrating, and antioxidant effects, making the skin appear brighter and more radiant.
Cream Masks: Cream masks can offer various benefits such as deep cleansing, soothing and repairing, and moisturizing, depending on the formula and ingredients of the mask. For example, clay masks can deeply cleanse pores, reduce oil and dirt, while gel masks can provide long-lasting hydration and soothing effects.
Sheet Masks: Due to the adherence and occlusive properties of the sheet material, sheet masks can help the skin better absorb the nutrient components in the essence, providing moisturizing, hydrating, and antioxidant effects, making the skin appear brighter and more radiant.
Cream Masks: Cream masks can offer various benefits such as deep cleansing, soothing and repairing, and moisturizing, depending on the formula and ingredients of the mask. For example, clay masks can deeply cleanse pores, reduce oil and dirt, while gel masks can provide long-lasting hydration and soothing effects.
3. Packaging format:
Sheet Masks: Typically packaged in single or multiple sheets, each sheet mask is individually wrapped in a pouch, making it easy to carry and use. The packaging is simple, allowing consumers to directly remove the sheet mask and apply it to the face.
Cream Masks: Usually packaged in bottles, tubes, or jars, cream masks require application with fingers or a brush onto the face, followed by a certain wait time before rinsing off. The packaging is relatively larger and less convenient to carry compared to sheet masks, but it can provide more product quantity and a longer shelf life.
Selection of Different Capacity Specifications
Single-Use vs. Multi-Use:
Small capacity packaging is more suitable for single use. Available in single packs, 3-packs, 5-packs, as well as 10-packs and 20-packs, such packaging typically consists of individual sheets or small pouches containing enough product for one-time use. Single-use packaging is convenient for travel or on-the-go usage, while also mitigating the risk of cross-contamination.
Large capacity packaging is more suitable for multiple uses. Formats such as 30-packs, 50-packs, 100ml, 150ml, 200ml, etc., are typically bottled or jarred, containing enough product for multiple uses. Sizes above 500ml are geared towards professional establishments like beauty salons and spas, catering to high-frequency usage demands. Multi-use packaging is often more cost-effective and suitable for long-term use or sharing within households. Consumers can choose the appropriate quantity of product based on their needs to avoid waste.
Convenience and Portability:
Single-use small packaging is more convenient to carry and use. For consumers who frequently go out or travel, single-use small packaging is more convenient to carry and can be used for hydration or skincare anytime.
Multi-use large packaging, on the other hand, is relatively less portable. Although cost-effective, it is usually bulky and not suitable for carrying. Therefore, multi-use large packaging is more suitable for home use or long-term regular skincare routines.
Consumer Habits and Budgets:
Single-use small packaging is suitable for consumers who enjoy trying new products or frequently switch between products. They can easily try out different brands or types of masks without generating excessive waste.
Multi-use large packaging is more suitable for consumers who have confidence in specific products, use them frequently, or have limited economic budgets. They can save expenses by purchasing large packaging and ensure long-term use.
The selection of facial mask packaging capacity specifications should be determined based on consumers’ usage habits, needs, and budgets. Single-use small packaging is suitable for portability, trial, and light usage, while multi-use large packaging is suitable for long-term use, cost-effectiveness, and family sharing.
Safety and Quality Assurance of Packaging Materials
Safety of Packaging Materials
Choose safe materials: Choose packaging materials that comply with food-grade or pharmaceutical-grade standards, such as PET, PP, PE plastic materials, as well as glass or metal materials like aluminum. Avoid plastics containing toxic substances such as BPA.
Compliance with relevant regulations: Ensure that the packaging of mask products complies with local and international regulatory standards, such as FDA (U.S. Food and Drug Administration), EU CE certification, etc. Packaging should meet safety, hygiene, and quality requirements to protect consumer health and safety.
Proper packaging design: Design packaging structures that can effectively protect mask products from external environmental influences and are convenient for consumers to use and store. Packaging design should consider the characteristics and usage of the product, ensuring users can safely, conveniently open, use, and close the packaging.
Product information and warnings: Clearly label important information such as the product name, ingredients, instructions for use, production date, shelf life, etc., on the packaging for consumers to use the product correctly. Also, provide appropriate warning messages, such as avoiding contact with eyes, to ensure consumer safety
Quality Assurance of Packaging Materials
Strict quality control: Implement rigorous quality control measures during the production process to ensure that the packaging production process meets standards and inspect the quality of each batch of products. This includes monitoring aspects such as material selection, production processes, printing quality, etc.
Sealing and anti-counterfeiting measures: Ensure that the packaging of mask products has good sealing to prevent contamination and oxidation from the external environment. Additionally, consider adding anti-counterfeiting labels or seals on the packaging to ensure the authenticity and safety of the products.
Environmental considerations
1. Choose sustainable materials: Opt for recyclable or biodegradable packaging materials, such as renewable plastics, biodegradable plastics, paper-based packaging, etc. This can reduce negative environmental impacts and promote efficient resource utilization.
2. Reduce packaging waste: Design simple, lightweight packaging structures, avoiding over-packaging and unnecessary accessories. By reducing packaging waste generation, it helps lower resource consumption and environmental pollution.
3. Optimize packaging design: Design reusable packaging structures, such as resealable pouches, and reusable bottles. Additionally, optimize packaging dimensions and shapes to improve spatial utilization, reducing energy consumption during transportation and storage processes.
4. Promote environmental awareness: Label environmental information and symbols on packaging, encouraging consumers to take eco-friendly actions such as recycling packaging materials and choosing environmentally friendly products. Through active promotion and education, raise consumer awareness and actions towards environmental protection.
5. Adopt sustainable packaging standards: Adhere to sustainable packaging standards and certification systems, such as FSC (Forest Stewardship Council) certification, green design certification, etc. These standards and certifications help businesses ensure the environmental friendliness and sustainability of packaging materials, enhancing brand image and market competitiveness.
In our facial mask product packaging design, we not only focus on the appearance and functionality of the product, but also prioritize its safety, quality, and environmental friendliness. We are committed to using sustainable packaging materials and innovative design solutions to provide consumers with a safer and more eco-friendly product experience. We sincerely appreciate your support and attention to our brand, and we will continue to work tirelessly to bring you higher quality and more reliable products! If you are interested in customizing your own unique facial mask product, please feel free to message us. We guarantee to provide you with satisfactory service and quality! Let’s work together to contribute to environmental protection and take responsibility for our beautiful planet. Thank you for reading, and if you found this article helpful, please feel free to share and follow our public account!
